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News

The Qatar Retail Trends Report 2025 reveals how shifting consumer values are reshaping shopping, fashion and beauty in Qatar's malls.

Inside Qatar’s shopping habits

Under the parallel name, the agency brings together experience design and technology to address customer journeys.

Beyond Creation rebrands as parallel to focus on CX

Airport

Airport International Group picks Asda’a BCW Jordan as exclusive PR partner

Viu launched Viu Shorts, a new vertical video section available on the Viu mobile app that offers curated micro-dramas for audiences.

Viu unveils Viu Shorts – a new vertical for bite-sized drama

Alliance Media ran a digital out-of-home campaign for Goldman Sachs’ new Kuwait office, reflecting rising use of DOOH in corporate launches.

Goldman Sachs leverages DOOH for Kuwait market entry

Seedtag’s Sherry Mansour on how neuroscience and emotion is reshaping contextual advertising in a privacy-first era.

How is neuroscience changing contextual advertising?

Mithras Partners

Mithras Partners: multi-market corporate, fincomms advisory launches in Dubai

TMG InMotion

TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’

SOCIALEYEZ new office 2026

SOCIALEYEZ marks a new chapter in 2026 with office launch

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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