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- Agency of the Year
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News

Seedtag’s Sherry Mansour on how neuroscience and emotion is reshaping contextual advertising in a privacy-first era.

How is neuroscience changing contextual advertising?

Mithras Partners

Mithras Partners: multi-market corporate, fincomms advisory launches in Dubai

TMG InMotion

TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’

SOCIALEYEZ new office 2026

SOCIALEYEZ marks a new chapter in 2026 with office launch

HAVAS unveils AVA: a global LLM portal, reinforcing human-led AI

BOLD management global

BOLD Management launches global celebrity division

The Year in Adtech captures the platform launches and partnerships that reshaped the Middle East’s adtech landscape in 2025.

2025 wrap-up: The year in adtech

Moving Walls

Moving Walls launches Middle East hub to accelerate connected DOOH

DCT Abu Dhabi Serviceplan Group Middle East

Serviceplan Middle East retains global creative mandate for DCT Abu Dhabi

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THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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