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posted on May. 25, 2026 at 10:13 am

ADNOC Distribution appoints Sofiane Haddadi as VP – Marketing, Activations and Operations

posted on May. 25, 2026 at 10:13 am

Sofiane Haddadi takes on the role as ADNOC Distribution accelerates its retail transformation and continues to evolve its customer experience across markets.

Sofiane Haddadi, VP – Marketing, Activations and Operations, ADNOC Distribution

Sofiane Haddadi, VP – Marketing, Activations and Operations, ADNOC Distribution

ADNOC Distribution has appointed Sofiane Haddadi as Vice President of Marketing, Activations and Operations, with a focus on making marketing more connected, measurable and closely tied to business impact.

The company operates across four core business lines, fuel retail, non-fuel retail, commercial and EV charging, spanning the UAE, Saudi Arabia and Egypt. Serving approximately 700,000 customers daily across the UAE, ADNOC Distribution plays a key role in enabling economic continuity and supporting communities nationwide.

Within this context, the role is designed to strengthen how marketing translates into measurable impact across markets and customer touchpoints.

Haddadi will lead t

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.