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posted on May. 25, 2026 at 11:27 am

dentsu launches new consumer vision study: ‘Mothers of Reinvention’

posted on May. 25, 2026 at 11:27 am

The dentsu report examines how people’s exposure to AI, changing expectations around originality and trust, and evolving ideas of progress and identity are redefining what consumers want from brands.

dentsu consumer vision report Mothers of reinvention

dentsu has launched its latest Consumer Vision report, Mothers of Reinvention, a new global thought leadership study exploring the shifts set to reshape technology, culture, consumers and brands over the next five to ten years.

This report is the third edition of Consumer Vision, following in the footsteps of The Age of Inclusive Intelligence (published in 2021) and The Era of the Insight-to-Foresight Pivot (published in 2024).

dentsu analysed data from a survey of 30,000 consumers in 25 countries to understand expected shifts in consumer attitudes, values, and behaviours.

In addition, dentsu’s research team spoke with 20 experts and futurists in the fields of cultural sociology,

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Tags:Ahmad Haider AI Alex Jena brands Consumer Vision Report Consumers cultural sociology Culture Dentsu human judgement infinite reinvention ingenuity Mothers of Reinvention originality perceptions reinvention symbiotic systems technology trust wayfinder brands

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.