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posted on May. 25, 2026 at 9:00 amMay 25, 2026

Justlife expands PR partnership with Ruder Finn Atteline across the UAE

posted on May. 25, 2026 at 9:00 amMay 25, 2026

Ruder Finn Atteline, the MENA arm of the Ruder Finn group, will oversee strategic PR communications across Justlife’s consumer, corporate and healthcare segments.

Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering, building on a partnership that has been underway since October 2025.

Ruder Finn Atteline, the MENA arm of the Ruder Finn group, will oversee strategic PR communications across Justlife’s consumer, corporate and healthcare segments.

Ali Cagatay Ozcan, CEO and Co-Founder of Justlife, said that the company remains focused on building services that simplify daily life and support households in practical, meaningful ways.

“Our goal has always been to make life

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.