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posted on May. 25, 2026 at 9:00 amMay 25, 2026

Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion

posted on May. 25, 2026 at 9:00 amMay 25, 2026

Berrada will lead the next phase of Adcities' expansion. The company, headquartered in Florida with operations launched in Spain, has already extended its footprint to France, MENA, and Mexico, with Brazil on the horizon.

Hicham Berrada, SVP of Global Expansion, Adcities

Hicham Berrada, SVP of Global Expansion, Adcities

Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth.

In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first operations launched in Spain, has already extended its footprint to France, MENA, and Mexico, with Brazil next on the horizon.

This growth pace that makes Berrada’s appointment a clear signal of intent to accelerate and systematise that global market opening.

Commenting on the appointment, Berrada said, “I started my journey at

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Tags:Adcities advertising models appointments crossing location digital inventory Environment Expansion format Global Expansion growth Hicham Berrada Manuel Ferreira mobility media Moment OOH Out-of-home Out-of-home advertising Print retail media screens Teads

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.