Advertising Digital Featured Marketing Media News

posted on May. 25, 2026 at 11:00 am

Du and WPP Media’s Mindshare reveal elevated digital media quality with DoubleVerify

posted on May. 25, 2026 at 11:00 am

The partnership achieved a significant reduction in media block rates, enhanced viewability and maintained exceptionally high brand suitability across 1.6 billion impressions in 2025.

Digital Media Du WPP Media Mindshare MENA

Mindshare MENA, A WPP Media Brand, in partnership with du, one of UAE’s leading telecommunication providers, has revealed the results of a strategic initiative to enhance digital media quality and brand safety.

By deepening its use of DoubleVerify’s (DV) comprehensive media effectiveness solution, the partnership achieved a significant reduction in media block rates, enhanced viewability and maintained exceptionally high brand suitability across 1.6 billion impressions in 2025.

Layal Hassi, Media Lead at du, said, “DoubleVerify has consistently delivered excellent brand safety and suitability performance for the past year, giving us the confidence that our campaigns run in environments

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Abdallah Safieddine brand safety Brand Suitability comprehensive media effectiveness digital media digital media quality DoubleVerify du DV Layal Hassi media block rates media effectiveness media quality Mindshare Mindshare Qatar Mindshare UAE monitoring optimisation telecommunications Viewability WPP Media

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.