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News

OOH Guide 2026 out now with Strategy, CX and Culture issue

Why anime is shaping the next wave of youth marketing in Saudi

smc aleph

SMC Media, Aleph Group sign term sheet for joint venture

MMA

MMA Global rebrands as Marketing + Media Alliance to help marketers create value

Seven Media has announced the appointment of Sara Raffaghello as its Chief Creative Officer (CCO) to drive creative vision and innovation

Seven Media appoints new CCO

Action former clients

Action Global Communications wins back two former clients

Priya Cima

TBWA\RAAD appoints Priya Cima as Talent & Organisational Development Specialist

IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry leaders from the media and advertising sectors.

IMI brings the industry together at its first media showcase event

Ziwo

Ziwo, Realize case study: Driving high-quality B2B leads beyond walled gardens

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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