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News

papa johns

Papa Johns partners with Home of Performance

From left, Academy Award-winning composer Hans Zimmer and Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment.

Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’

The social media updates you need to know from February

Dubai Lynx Film shortlist

Dubai Lynx reveals Diriyah Company as headline partner for Awards Ceremony

Ganesh Iyer, Managing Partner at FLC Marketing Group

The importance of integrated shopping for brand visibility and consumer recognition

Fairmont

Fairmont Hotels & Resorts picks Bacchus GCC for regional PR remit

podcast ads measurement

Podcast advertising ROI: measuring what really matters

First Group Hospitality

First Group Hospitality appoints Action Global as PR agency

APCO appointments

APCO appoints new MENA leadership with an eye on growth

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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