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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Featured

Duncan Chater, Global Chief Revenue Officer, Bloomberg Media

Bloomberg Media’s Global CRO on empathy, storytelling and platform strategy

The Annual: Top 15 film campaigns of 2025

Romain Colomer, Experience and Innovation Director, Create. Group on slop

If 2025 was the year of ‘slop’, can 2026 be ‘unsloppable’?

Tariq Al Sharabi

AOTY 2025: Cicero & Bernay’s Tariq Al Sharabi on winning Head of Agency – PR

McDonald’s UAE serves ‘The Good You Don’t Order’ in new brand campaign

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026.

The Annual: Pinterest predicts for 2026

Bassel Kakish

AOTY 2025: Publicis Groupe Middle East’s Bassel Kakish on winning Head of Network

Tarek Esper

AOTY 2025: SOCIALEYEZ’s Tarek Esper on winning Head of Agency – Digital

Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform.

The Annual: Snapchat top creators for 2025

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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