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posted on May. 25, 2026 at 12:08 pm

Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029

posted on May. 25, 2026 at 12:08 pm

Through its support of the Federation, Equiti will continue expanding its presence within the local sporting community while helping support the future development of tennis and padel in Jordan.

From left, Khalid Naffa, President of the JTF, and Lutfi Shahin, MD of Equiti Jordan, at the partnership signing ceremony

From left, Khalid Naffa, President of the JTF, and Lutfi Shahin, MD of Equiti Jordan, at the partnership signing ceremony

Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029.

Through the partnership, Equiti will support the Federation’s national and international programmes and events, helping expand the reach of tennis and padel across Jordan while creating stronger connections with local communities and the next generation of athletes.

The collaboration reflects Equiti’s wider commitment to supporting people, communities and youth development across the region.

As part of the partnership, Equiti will also receive naming rights t

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Tags:collaborations communities Equiti Equiti Group Equiti Group Limited Jordan investment into sport Jordan Tennis Federation Khaled J Naffa Lutfi Shahin naming rights padel sponsorship Sports Marketing sports partnerships.supporting people tennis youth development

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.