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Anghami appoints Elie Chammas as Head of Advertising & Brand Studios

Chammas brings more that 16 years of media platform experience and his background as a professional musician to the new role at Anghami.

Anghami is.Elie Chammas, Head of Advertising & Brand Studios. Anghami.

Anghami has picked Elie Chammas for the role of Head of Advertising & Brand Studios at the Arab-first audio media platform. Chammas brings more than 16 years of experience to the role, with a career spanning leadership roles at prominent media publishers, platforms and ad tech agencies.
At Anghami, he will focus on helping brands move beyond advertising around music and towards genuinely investing in the music economy as a long-term growth platform. His career gives him the key expertise needed to lead brands towards meaningful commercial return with opportunity for growth.
“Nine years at DMS taught me how the region’s biggest brands and agencies think, how trust is built, and how a media busi


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.