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Anup Oommen
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Omnicom Media, Tapper link up to boost campaign performance integrity for clients

Anup Oommen
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The Omnicom Media - Tapper partnership has delivered great results for Al-Futtaim Electric Mobility/BYD with a 25.4 per cent increase in conversion rate and an 11.1 per cent reduction in cost per lead in two weeks.

Omnicom Media Tapper

Omnicom Media has revealed a strategic partnership with Tapper, a preferred traffic quality platform, aimed at strengthening campaign governance and performance integrity across its client portfolio by independently monitoring and blocking invalid traffic in real time.

The partnership has already delivered significant results, with Al-Futtaim Electric Mobility/BYD seeing a 25.4 per cent increase in conversion rate and an 11.1 per cent reduction in cost per lead within just two weeks.

Mahmoud El-Taiebany, Digital Marketing Manager at Al-Futtaim Electric Mobility, said, “Tapper provided additional visibility into traffic quality beyond what platform reporting offers, helping us identify inefficie


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Tags:ad-spendAhmed MurtadhaAl-Futtaim Electric Mobilitycampaign optimisationcampaign structuresconversion rateCost per Leaddata signalsdigital marketingefficienciesinvalid traffic sourcesMahmoud El-TaiebanyOmnicom MediaOmnicom Media MENAperformance dataperformance governancePHDPHD MENAplatform reportingTappertraffic quality
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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