Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East.
The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31.
The film follows a series of Saints Pères shopping bags as they travel from Paris To Dubai. Opening in Paris, a French taxi driver loads the bags into the boot of his cab before navigating through the rhythm and traffic of the city.
From there, the journey moves to the airport, where airport staff rush the bags across the tarmac as a departing plane prepares for takeoff.
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