Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East.
The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31.
The film follows a series of Saints Pères shopping bags as they travel from Paris To Dubai. Opening in Paris, a French taxi driver loads the bags into the boot of his cab before navigating through the rhythm and traffic of the city.
From there, the journey moves to the airport, where airport staff rush the bags across the tarmac as a departing plane prepares for takeoff.
As the aircraft leaves France behind, the film transitions into vast desert landscapes and open roads. The destination remains intentionally unrevealed until the final moments. In one scene, an Emirati man dressed in traditional attire carefully places the Saints Pères bags into the back of a vintage car surrounded by desert terrain, creating a visual dialogue between heritage, movement, and modernity.
The final frame reveals the Burj Khalifa in the distance, marking the Maison’s arrival into Dubai and the beginning of its next chapter.
Created by The Refreshment Club, the campaign was developed as a minimalist narrative piece where the shopping bag itself becomes the protagonist, carrying the identity and spirit of the Maison across borders. It has been produced fully with their Ai Production.
The launch reflects the growing relationship between Saints Pères and the Middle East as the Maison expands its international presence following the success of its Paris flagship and the internationally recognised Extra Virgin Bar concept.
“Dubai represents an expansion into a wonderfully rich region, and we’re happy to take our first step with the Tanagra brand,” said Caroline Petit Mason. “There is a strong appreciation in the region for hospitality, craftsmanship, and objects that become part of daily ritual. The film was designed to reflect that sense of movement between cultures.”
CREDITS:
Client: Saints Pères
Agency: The Refreshment Club
Creative Director: Onur Kece
Creative team: Michelle Van Eyssen / Thibault Chaplain
Editor and grader: Antoine Blanchet
Account manager: Maude Mareschi
Strategist: Mark DeLuca
