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Digital

Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.

The Trade Desk reveals three key appointments at its Dubai office

Mohamed Al Ayed, CEO - TRACCS and Arne Mosselman, CEO - Ainigma

TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East

Campaign Middle East was on the ground for the Athar Festival 2025 with exclusive interviews and insights from industry leaders.

Here’s a front row seat to what the industry was talking about at Athar Festival 2025

NielsenIQ published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a fast-evolving market.

Bold brands win with consumers according to NielsenIQ’s Consumer Outlook: Guide to 2026

Google’s Anthony Nakache shares why video has become the most powerful driver of influence in the modern MENA consumer journey.

Why modern marketers must abandon the funnel for influence

Platformance

Platformance shares why brands can capture the deal-catcher wallet

Youth Studio 2

Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025

From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.

UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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