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Appointments

Sam Zemouri, Executive Director, Auditoire Luxe MENA

Auditoire Luxe MENA appoints Sam Zemouri as Executive Director

Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider Electric

Schneider Electric picks Vibha Thusu to lead MarCom for IA e-commerce programme

Norah Saud AlSaja, General Manager, BPG Arabia

BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia

From top left, clockwise, Amina Taher, CMO, Wio Bank PJSC and current Chair for Abu Dhabi at The Marketing Society; Aly Tawfik, Area Marketing Director, Red Bull and Vice Chair; Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chair, GCC; Faheem Ahamed, Group CMO, G42 in Abu Dhabi; Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors.

The Marketing Society expands GCC leadership to drive regional growth

Serviceplan Arabia appoints Sara Eid as Regional Creative Director

Roy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

W Group Holding appoints Roy Matta as CRO and acting CEO of DXTA Technology

Ogilvy appoints Clare Lawson as Global President of Ogilvy One

Rosewood Abu Dhabi

Rosewood Abu Dhabi appoints Director of Communications

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

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THE WORK

Jeep Dina Zahran

Jeep reveals custom collab with Dina Zahran for mother’s day

Porsche David Guetta

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Advertising Creative Digital Featured Marketing Media The WorkMar 25, 2025

Casa Milano Talking Walls community-first campaign prioritises people over products

Publicis Middle East deja vu Strangers campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Golf GTI

Advertising Creative Featured Marketing The WorkMar 24, 2025

Shantelle Nagarajan

Volkswagen Middle East creates an ‘Arabic Art Project’ to launch Golf GTI

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