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- Agency of the Year
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- Industry Forum
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Appointments

Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami.

OSN+ and Anghami appoint Teresa Antas Rio as VP – Marketing

Raneem Alhassoun, Strategy Manager, SOCIALEYEZ – Saudi Arabia.

SOCIALEYEZ appoints Raneem Alhassoun as Strategy Manager in Saudi Arabia

Pixel Artworks appointed Marta Marinho as Creative Director for the Middle East, to further strengthen the company’s immersive experience.

Pixel Artworks appoints new creative director

Arun Mohan, Equity Partner, Actualize

Actualize picks Arun Mohan as Equity Partner as it scales Arabic voice intelligence stack

Omnicom revealed a major restructure at the global level, announcing new leadership for its nine “Connected Capabilities”. Details in the story below.

MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

Eslam Al Toom, Head of Influencer Marketing - UAE, Media Mantra Consulting

Media Mantra appoints Eslam Al Toom as Head of Influencer Marketing in the UAE

MRM Andrew

MRM MENAT appoints Andrew Bowyer as Head of Experience and Innovation

Seven London

Seven Media launches global ops with new office in London

Ravi Rao

Assembly reshapes MENA leadership as Ravi Rao joins as Senior Advisor

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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