Hani Aldajani, General Manager, Horizon FCB Saudi ArabiaHorizon FCB has appointed Hani Aldajani as General Manager of its Jeddah operation in Saudi Arabia, marking a significant milestone in the agency’s continued growth and commitment to strengthening its presence in the Kingdom.
Aldajani brings more than 25 years of leadership experience across Saudi Arabia and the wider region.
He has held senior roles within leading global media networks, including UM and OMD, where he consistently drove sustainable business growth, built high-performing teams, and delivered strategically and commercially impactful outcomes for clients.
Commenting on the appointment, Tony Rouhana, VP of Horizon FCB Saudi Arabia, said, “Having worked with Hani during his earlier time at Horizon FCB, I am delighted to welcome him back at such a pivotal moment for our business. His return is both a homecoming and a reflection of the strong culture and talent we continue to foster.”
Rouhana added, “Hani brings a rare combination of deep market expertise, strategic vision, and proven leadership. I am confident that under his guidance, our Saudi operations will continue to grow, delivering exceptional value to our clients and contributing meaningfully to our ambitions in the Kingdom.”
In his new role, Aldajani will be responsible for further strengthening Horizon FCB’s market position, enhancing client relationships, and elevating the overall quality and impact of the agency’s integrated offering.
Mazen Jawad, CEO of Horizon Holdings, said, “Hani’s leadership style, industry insight, and passion for our business make him the ideal person to lead our operation into its next phase of growth. We are excited to welcome him back—this is truly a homecoming, and one that reinforces our commitment to building a strong, future-focused presence in the Kingdom.”
Aldajani said, “I am proud to return to Horizon FCB, where my journey began. The agency’s strong legacy, combined with its forward-looking vision, presents a unique opportunity to build on solid foundations. I look forward to working closely with the team to drive growth, strengthen client partnerships, and deliver impactful, meaningful work in the Saudi market.”
