Oliver Chislett, Group Head of Programmatic, MAG International.Media Agency Group International (MAG International) has appointed Oliver Chislett as Group Head of Programmatic.
The move aims to strengthen the agency’s global digital media leadership as it doubles down on its data-led, omnichannel proposition.
Commenting on the appointment, Mark Dolan, Managing Director of MAG International, said: “Oliver’s appointment reflects our commitment to bringing world-class programmatic expertise into the heart of our business. His breadth of experience across major global markets, combined with his track record of driving commercial growth at the highest level, makes him exactly the right person to lead this offer for our clients.
Chislett brings two decades of experience in media sales and trading to the role, having held senior commercial positions at some of the industry’s most recognised brands, including Spotify, News UK, CarGurus, Etisalat and JCDecaux.
His career spans markets across the UK, USA, Europe and MENA regions, with deep expertise in digital and programmatic, broadcast, strategic sales planning and high-value deal structuring at C-suite level.
In his new role, Chislett will lead MAG’s global programmatic strategy, driving the agency’s commitment to agile, transparent, and platform-neutral digital media solutions.
His focus will be on amplifying bespoke omnichannel strategies that deliver measurable business outcomes for clients, moving beyond standardised, scale-driven approaches in favour of performance-first thinking.
Chislett said, “MENA remains one of the most exciting growth markets in media, where innovation across multiple sectors continues to reshape the landscape. While recent regional instability has impacted business confidence in parts of the market, the long-term fundamentals remain strong, and the region is expected to bounce back with renewed momentum.”
