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M+C Saatchi Sport & Entertainment Middle East expands with two senior appointments

The hires reflect the agency's ambition to deepen its capabilities across sport, entertainment and culture as it builds on a period of significant regional growth.

M+C Saatchi Sport & Entertainment Middle East has further strengthened its senior leadership team with two new appointments.

M+C Saatchi Sport & Entertainment Middle East has further strengthened its senior leadership team with the appointment of Danielle McEwan as Marketing Director and Victor Sharp as Social Media Director. The hires reflect the agency’s ambition to deepen its capabilities across sport, entertainment and culture as it builds on a period of significant regional growth.

McEwan joins from Wasserman bringing more than 16 years of experience across the UAE, wider GCC and UK. A strategist with genuine regional roots, she has built her career across brand development, partnerships and integrated campaign delivery, with particular depth in experiential and live communications. Her ability to translate bus


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.