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Campaign Middle East
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Shantelle Nagarajan
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Communications firm IN2 adds to senior leadership for MENA, CEE

Shantelle Nagarajan
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For the MENA region, Noorul Hijaz Tharola joins IN2 as Head of Strategic Communications and Emerging Technologies.

IN2From left: Joanna Rohozinska as Regional Director for Central & Eastern Europe (CEE); Noorul Hijaz Tharola as Head of Strategic Communications & Emerging Technologies.

IN2 has made two senior appointments as part of its international growth strategy to support clients and partners in conflict-affected and complex environments across the Middle East and beyond.

Noorul Hijaz Tharola joins as Head of Strategic Communications and Emerging Technologies. Based in Dubai, his role includes strengthening the firm’s ability to integrate strategic communications with AI-enabled delivery in MENA and India. The firm has also appointed Joanna Rohozinska as Regional Director for Central & Eastern Europe (CEE). She is based in Warsaw and marks the firm’s expansion into the region.

The hires reflect IN2’s continued focus on reinforcing its strategic communications offering and enhancing regional delivery. Furthermore, it marks the firm’s broader investment in AI-enabled operations designed to streamline processes, reduce costs for clients and agency partners, and free up resources for more targeted, high-impact campaigns and programming.

“Noorul and Joanna bring deep expertise in strategic communications, emerging technologies and regional delivery, which will be critical as we expand our work across key markets,” said Paul Tilley MBE, Managing Director and Founder of IN2.

Tharola brings more than 15 years of experience across communications and business management. He has advised corporate, technology and government clients across the Middle East, Africa and India. IN2 said his appointment reflects increasing demand from clients seeking faster, more adaptive communications models in complex operating environments.

“IN2 is continuing to grow internationally in response to increasing complexity of communications challenges caused by geopolitical challenges, and due to a rise in demand for our AI led communications solutions that can increase efficiency and reduce costs so significantly for clients,” said Tilley.

The appointments build on a series of senior hires made over the past year, including Josh Kennedy-White as Chief Adviser of Emerging Technologies and Brian Lewis as Director of Global Communications, further reinforcing IN2’s expertise in emerging technology, AI-enabled communications and global strategic advisory.

Tags:appointmentsHead of Strategic Communications and Emerging TechnologiesIN2Joanna RohozinskaNewsNoorul Hijaz TharolaPaul Tilley MBERegional Director for Central & Eastern Europe (CEE)strategic communications
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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