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Case study: PDO and TBWA/Raad teach the world to count in Arabic with #FirstArabicCountdown

The Emirates ‘Hope Probe’ created history by sending a mission to Mars, and by being the first Arabic-language countdown.

Launched on July 20, the Arab world’s first interplanetary venture will study the dynamics of the Martian atmosphere, once it reaches the red planet’s orbit in 2021.

 

THE COUNTDOWN FOR A PEOPLE

The countdown. It’s as much a part of history as the mission itself. We’ve all heard it, in English, Russian, French… but never has it been spoken in Arabic. The result was a movement, spoken in the language of millions, heard by billions. In just ten seconds, people from around the world learnt how to pronounce Arabic numbers. This also included famous


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