https://youtu.be/TWnlP6lK460
The OOH industry has not only claimed its spot as a credible and highly effective form of traditional advertising, driving brand consideration, purchase intent, and business outcomes, but it has also been chosen by consumers as a highly trusted medium, given its permanence and placement within the natural urban landscape.
Advancement in digital technologies, the move towards standardised measurement, and the dawn of programmatic in the Middle East are transforming OOH into a precision-targeted medium, permitting for far more personalised and relevant campaigns and offering greater flexibility and efficiencies within the industry.
To discuss all this and more,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Andrew HamblinAnup OommenArabian OutdoorAshnee ThackerAtharv RuparelAvinash BaburBackLite MediaBeatriz Benedettibudget optimisationCampaign Breakfast BriefingCampaign Middle Eastcampaign optimisationCampaign out of home eventChoueiri GroupChris SolomiCollaborationcontentcreativityDavid HawkinsDOOHEamon SallamefficienciesEngagementflexibilityfoot trafficGhassan KassabjiGroupMHammad BenjellounHicham AuajjarHills advertisingHugues RaingeardHypermediaJames HarrisonMai CheblakMansour WehbehMaud MoawadmeasurementMilica SmudjaNadeem QuraishiNihal DiabOOHOOH audiencesOOH budgetOOH measurementOOH revolutionOut of Home 2025PrDOOHProfitprogrammaticRachel DevereuxrevenueSahar KhanSalesSami Al MuflehSean GadsbySeventh DecimalStavroula KalogerastargetingWalid Yaredwebsite visitsYasmine Al-TurkZiad Melhem
