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Mandy Negi, Co-founder of Moving Walls on the potential for luxury in OOH

Luxury OOH: Turning glances into captivating stories

Huawei GroupM Blis JCDecaux Play+

GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success

James Harrison, Chief Product Officer, BackLite Media and Viola Outdoor on programmatic DOOH

Predictions 2025: The year ahead for programmatic DOOH

2025 outlook: “OOH is poised to take centre stage”

Is the journey to programmatic DOOH worth as much as the destination?

Digital Essays 2024: Reshaping the OOH customer journey

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

The rise of programmatic DOOH in UAE’s advertising landscape

THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

Esports: The dawn of a new arena

Apr 8, 2025

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