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What do more cars on Abu Dhabi’s roads mean for advertisers?

Reprise partners with Seventh Decimal

OOH Industry Snapshot: W Group’s Habib Wehbi

Hypermedia Streach Seventh Decimal

Hypermedia partners with Streach for OOH measurement

Measurability in OOH is a matter of utmost urgency, by Seventh Decimal’s founders Maud Moawad and Lewaa Hamadeh

THE WORK

MG Motor and Havas launches new campaign promoting customer care

Featured News The WorkSep 26, 2023

Pinterest shows new possibilities in latest campaign

Featured The WorkSep 25, 2023

Everything goes green for KFC’s Saudi National Day celebrations

Brands Featured News The WorkSep 25, 2023

Namshi and Adidas launch new campaign to celebrate Saudi National Day

Creative Featured The WorkSep 18, 2023

Adidas evokes the past in Originals brand platform

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

BPG announces raft of new client wins

Sep 21, 2023

Instagram to roll out new “Shared Story” feature

Jun 9, 2023

Keko Dubai appoints new leadership team

Sep 20, 2023

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