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McLaren Middle East hits the road with the UAE’s female supercar community

Lauren Dowdy, Regional Marketing Manager for the Middle East, India and Africa, said, “This initiative was rooted in hyperpersonalisation, but it extended far beyond that."

Last month, McLaren Middle East brought together members of the UAE’s female supercar community for a women-only event that highlighted shared passions, individuality, and a growing presence within the region’s automotive scene. The gathering, held in collaboration with TUMI at Leña, served as both a social and cultural moment for a community that’s often underrepresented in the industry.

Lauren Dowdy, Regional Marketing Manager for the Middle East, India and Africa, McLaren said, “This initiative was rooted in hyperpersonalisation, but it extended far beyond that. It was a celebration of the UAE’s vibrant female supercar community, designed to create a unique and memorable experienc


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.