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James Harrison, Chief Product Officer, BackLite Media and Viola Outdoor on programmatic DOOH

Predictions 2025: The year ahead for programmatic DOOH

Is the journey to programmatic DOOH worth as much as the destination?

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

James Harrison, and AI-driven tools

OOH Industry Snapshot: AI-driven tools are streamlining processes

BackLite Media Jimmy Choo DOOH campaign

DOOH you read me? Experts dissect the good, the bad, and the …

We can DOOH more with data

OOH Industry Snapshot: BackLite’s James Harrison

Why Out of Home is the natural home for great creativity

THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

May 13, 2025

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