Branded residences are becoming a prominent feature of Dubai’s evolving skyline.
We are starting to see more non-hospitality brands enter the market, hot on the heels of fashion brands who spear-headed the trend which included Armani, Cavalli, Karl Lagerfeld, Bulgari and Franck Muller.
As competition increases, brands entering the sector will need to ensure stand-out and they can only do this by creating an offer built on their absolute uniqueness and authenticity.
They need to embrace their brand essence. It’s the most valuable differentiator in the race for attention.
Brand relevance always transcends brand and has the potential to convert non-followers into a loyal trib
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