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BigTime Creative Shop: ‘Knockout Chaos’


BigTime Creative Shop has launched their latest global campaign titled ‘Knockout Chaos’.

It features former unified World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion and new Heavyweight Contender Francis Ngannou

The film is a promotional trailer for the fight set for March 8 at the Kingdom Arena in Saudi Arabia and is part of Riyadh Season. 

The cinematic production sees the two fighters facing-off against each other, in arcade-style combat execution.

Rayyan Aoun, the Chief Creative Officer at BigTime, said, “Ngannou is one of a handful of fighters who has made the transition from MMA to professional boxing. So, to us and fans alike, it felt like an arcade game where you have the best from both disciplines coming together to fight. Just like selecting two power punchers and setting them up in a ‘Street Fighter’ inspired world.

“Player 1 Vs Player 2. So that was our idea and how we intended on bringing it to life. After that, it was a matter of collaborating with the right people, including some of the world’s best pixel artists and letting them work their magic.”  

According to Sehly, the CEO of BigTime, said: “Our best reward is to see our how our campaigns are being appreciated by the boxing fans from all around the world in over 10 languages with comments that we see many times, Saudi is raising the bar in the boxing promotions. Thanks to H.E. Turki Alalshikh for his unwavering support and to Riyadh Season.”

The film sees Joshua and Ngannou facing off in New York in the early 90’s (that’s when this arcade-style became popular) bumping heads and fists, sending each other flying across continents and countries.

What’s eye-catching and fresh is the execution and manner in which they land in the different countries. That’s all we’ll give away for now. 

Bigtime Creative reached out to Academy Films who produced the latest promo. They’ve previously produced music videos for the likes of Madonna and Beyonce and were recent winners at the 2024 BAFTA awards. It was directed by Romain Chassaing, director behind ‘Day of Reckoning’ while post-production was undertaken by The Mill. Who brought together leading pixel artists from around the world, to create this arcade-style, visual eye-candy of a promo.  

With such level of craft, detail and storytelling going into every project that leaves the doors of this creative hot shop, it’s no wonder they’re work is receiving critical acclaim across the board. 


Chairman of GEA: H.E. Turki Alalshikh
Client: Riyadh Season
Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
CIO: Anis Zantout
Business Director: Ziad Chehab
Head of Social Media: Nael Girgis
Agency Producer: Inas Nagy
Art Director: Gustavo Bilesimo

Production: Academy Films
Director: Roman Chassaing
Executive Producer – Simon Cooper
Producer – Tom Cartwright
PM – Rosie Pike
DOP – Nico Poulsson
Production Designer – David Bersanetti
1st Ad – Robert Thorpe
Costume – Claudia Martins

Post-production: The Mill
Executive Producer – Fabien Leclerc
VFX Producer – Stephanie Mollet
Post Producer: Antoine Ville
VFX Supervisor – Alexis Baillia
CG Supervisor – Marouan El Bekri / Valentin Lesueur
Editor – Manuel Coutant
Grading – Arthur Paux

Sound Production: BMM Network 
Music Supervision: Joseph Petitpain, Julien Cornuel, Théo Darcel
Music: “Smack” by Ugly Duckling
8-bit Remix: The Everlasters 
SFX & Mix: Studio Cardinal, Emmanuel Desmadryl, Jean-Jacques Hubert 
Voice-over: Gary Lyons