Sam Zemouri, Executive Director, Auditoire Luxe MENAGlobal brand experience agency Auditoire Luxe’s MENA division has chosen Sam Zemouri as its new Executive Director.
Having served for more than six years at Auditoire Luxe and bearing more than a decade of experience in luxury communications and event strategy, Zemouri’s appointment aligns with the agency’s aim to move to new heights.
“We are thrilled to have Sam step into this role,” said Jean-Baptiste Cabrera, President at Auditoire Luxe Worldwide. “His passion and leadership have been instrumental to our success, and we are confident in his ability to propel the agency even further.”
Previously, as Strategy and Communication Director, Zemouri played a key role in delivering world-class experiences for prestigious maisons such as Tiffany & Co., Bulgari, Burberry, Dior and Graff.
“His ability to blend strategic vision with creative excellence has set new industry benchmarks,” the firm said in a statement to Campaign Middle East.
Zemouri’s expertise in client relationship management (CRM) and luxury brand storytelling has helped shape large-scale, immersive events that resonate globally.
Leading a team of more than 70 professionals, he fosters a culture of collaboration and innovation, ensuring each project is executed with precision and creativity.
His promotion signals Auditoire Luxe MENA’s commitment to elevating luxury experiences and pioneering new standards in experiential marketing.
As Executive Director, Zemouri shared that he remains dedicated to pushing boundaries and crafting exceptional brand experiences that leave a lasting impact.
