By Rahul Sachitanand
The pandemic has fundamentally changed the way we work and live across the world, and according to a new report from Backslash, the cultural intelligence unit of TBWA Worldwide, some of these changes may persist over the long-term. In its recently released annual glossary of cultural insights, which it calls Edges, the shop has identified some key shifts that could permanently transform social norms worldwide.
As marketers prepare to grapple with catering to consumers who have made sweeping changes in the past year, it may be prudent for them to keep a close watch on some key shifts that could have a deep impact.
“The pandemic has precipitated a cosmic reshuf
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
