On the back of the success of the 508, PEUGEOT unveiled its all-new 508 GT in the GCC with an online film. Inspired by the region’s love for cars and poetry, the film highlights the journey of a man, crafting the perfect poem for “Aziza”, his new 508 GT.
As he channels his inner poet, and begins to jot down ideas for “Aziza”, we can see the sporty, 508 GT’s sleek and seductive shape start to appear in the frame through his rose-tinted glasses.
“Aziza” celebrates the love of the automobile in the region. From the 508 GT’s powerful 1.6-litre turbocharged engine that outputs 217 hp and 300 Nm of torque, to its unique and aggressive design language, it is a car for car enthusiasts and brings to attention the age-old coming together of man and machine.
Taghrid Oraibi, Head of Marketing and Communications at PEUGEOT in the GCC, said “Car enthusiasts around the world have a special relationship with their cars. They pamper them, accessorize them and even name them. With “Aziza”, PEUGEOT combines the love of poetry with the love of cars leading to a special, binding bond between the man in the film and his car.”
Creative Credits:
Brand: PEUGEOT
Product: All-new 508 GT
Advert title: Aziza-All-new 508 GT
Advertising Agency: Science & Sunshine
Team: Myriam Ghazal /Ash Chagla / Sameer Suri / Wael Baytamouni
Director: Neelay Shah
Production House: Dejavu
Executive Producer: Manasvi Gosalia
Producer: Kavya Iyer
Post Producer: Mary Bou Akl
Editor: Neelay Shah
