Better, not bigger, by MediaCom’s Burt Reynolds

Big data is not always the answer to digital transformation challenges – it’s what you do with the data that counts, writes MediaCom’s Burt Reynolds.

By Burt Reynolds, regional lead – data, technology and consulting, MediaCom

MIT Sloan’s George Westerman, the author of Leading Digital, wrote: “When digital transformation is done right, it’s like a caterpillar turning into a butterfly. But, when done wrong, all you have is a really fast caterpillar.”
If you are still reading this thought piece, then at some point over past the two years you will have definitely googled the phrase ‘digital transformation’.
While we can all appreciate that there has been a lot of talk and walk in this space, it is easy to get lost in parlance and not appreciate the sys

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