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From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

From left, Rohit Mathew, Publicis Sapient’s Head of Financial Services, MENA and International Banking, and Oliver Reppel, Publicis Sapient’s Head of Financial Services, MENA and International Banking.

Publicis Sapient appoints Co-Heads of Financial Services for the MENA region

Mai Cheblak, Head of Corporate Marketing at Emirates NBD

Brand Focus: One human connection at a time

Predictions 2025: The year ahead for digital transformation

Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.

AOTY Snapshot: Zenith KSA on winning Best Agency of the Year – Saudi Arabia

Amer El Hajj, CEO at GroupM MENA

‘Challenges from 2024 will serve as catalysts for innovation’

What awaits the PR industry in MENA in 2025?

From left, Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, and Eng. Ahmed Al Anqari, CEO of Salam.

Saudi’s Salam signs deal with Publicis to elevate CX through digital services

Tarek Esper, Managing Director, SOCIALEYEZ

SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’

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THE WORK

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

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