After years of unrestrained growth and little liability, the AdTech industry is being confronted with the consequences of its decisions. Between talks of a cookie-less future and the implications of data privacy regulations (GDPR, CCPA and beyond), the cracks in the ecosystem are becoming increasingly obvious.
My career in media, publishing and AdTech, has given me a firsthand view of the exponential growth of our industry and how the complexity of AdTech resulted in infinite revenue streams and subsequent misconduct, as companies race ahead to win.
With growing concerns about data privacy, cookies, measurement, fraud, and antitrust issues surrounding AdTech, one thing is clear: AdTech
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