The digital major, which has 13,000 employees globally, had forayed into the Middle East in 2010, but exited in 2012.
Publicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in a $ 3.7 billion deal.
A joint statement informed that the agreement has been approved unanimously by the management and supervisory boards of Publicis Groupe and the board of directors of Sapient.
Maurice Lévy, chairman and CEO of Publicis Groupe, said, “Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerc
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