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LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

Burnett wins two Golds in Film for du work; Impact BBDO gets a Gold, three Silvers and five Bronzes in Radio and Music for Commercial Insurance campaign.

Leo Burnett MENA’s campaign for du Telecommunications has been awarded two Golds at the London International Awards 2014. The agency’s campaign comprising ‘Too depressing’, ‘Too Complicated’, ‘Too Scary’ and ‘Too Boring’ entries was awarded a Gold in the TV/Cinema/Online Films category. The single ‘Too Complicated’ won a Gold for Copywriting.

Impact BBDO’s metals were in the Radio and Audio competition. In the Banking/Financial/Insurance sub-category, the entry ‘Pedro’ for client Commercial Insurance was awarded Gold, while ‘LeBeau’ won the agency a Bronze award. The campaign comprising these two radio spots and a third titled ‘Timmy’ won a Silver.

In the Direction sub-category, ‘LeBeau’ and ‘Pedro’ entries won a Bronze each. ‘Pedro’ also earned the agency a Bronze for scriptwriting. The entry and ‘LeBeau’ won a Silver each in Sound Design, while ‘Timmy’ won Bronze.

Global winners

BBDO was awarded the Network of the Year title for the third time in four years, having picked up the award earlier in 2011 and 2012.

The Agency of the Year was adam&eveDDB London. Serviceplan Munich picked up the Independent Agency of the Year award.

The top-performing country at this year’s edition was the United Kingdom, ahead of the United States and Germany (third). Australia came in fourth while Canada stood fifth on the tally.

All the results at the LIA website.

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