In the time I’ve been in the marketing industry one of the most radical changes I’ve witnessed has been the amount of data we are now able to collect and understand about our customers. Hyper personalisation is now the holy grail of marketing – enabling us to know how our customers think, what they feel, how they interact with our products and services and how they live in minute detail. From growth hacking, A/B testing through to algorithms and AI we can track their sentiment and their actions, and we work hard to use that data to pre-empt their needs and desires in an ongoing quest to build out our relationship with them, build better products and drive value for the businesses we
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
