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AdColony reveals research on Ramadan shopping behaviors in UAE

Ramadan, the holiest season of the Islamic world, is just around the corner. Sharing joy, happiness, and spiritual enthusiasm with our loved ones are the most important qualities during Ramadan.

On the other hand, expectations of usage of the digital platforms started to increase in order to receive the most beautiful gifts and to make the most delicious meals accordingly. While everyone is preparing to share the joy of Ramadan with their family and experience this spiritual pleasure, a few questions arise in the minds of advertisers and brands: What will be the preferences of consumers in terms of shopping in Ramadan this year? Which devices or digital platforms will be preferred?


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