Social media has drastically changed the whole outlook of how things work. With its easy usage, greater reach, and endless possibilities, it has changed the idea of socializing, communication, and especially commerce.
Facebook commerce is one such feature that is becoming the first choice for individual business owners, small companies, and start-ups. Its penetration and success are immense in Asia and regions like Africa and the Middle East should also focus on Facebook commerce as an alternate e-commerce platform.
F-commerce has numerous benefits to offer. With its 2.79 billion active users, Facebook is the most used social media platform in the world. Even in regions like Africa where people
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