At the end of 2019, I was planning for the year ahead with my teams, with one eye on major trends influencing businesses globally and across the MENA region. The continued rise of mobile, messaging, e-commerce, conversational commerce and an expanding ecosystem of tech service providers would inform our approach to connecting people and businesses.
But Covid-19 has taken the trends that might have seen wider adoption over the next five years and compressed them into a time span of months. Necessity has proven to be the mother not just of invention but of adoption as well.
As a result of this pandemic, digital transformation proved to be crucial for the survivability of businesses across
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