From left: Abeer Alessa, Co-Founder and Chief Executive Officer of Bold Group; Eng. Abdulsalam Mazro Al-Mazro, Chairman of MAZ NEXA. Bold Influence, a strategic communications advisory firm part of the Bold Group, has entered a strategic partnership with MAZ NEXA, a company specialising in digital transformation and performance marketing solutions in the Kingdom of Saudi Arabia.
The collaboration aims to deliver integrated communication and digital solutions serving the business sector and government entities across the Kingdom, the region, and global markets. Both parties signed a Memorandum of Understanding (MoU) for a non-exclusive collaboration in unifying their efforts to activate an innovative framework and elevate the quality of local content.
“This strategic partnership between Bold Influence and MAZ NEXA reflects Bold Group’s steadfast commitment to driving innovation and growth within the regional communication and digital media market,” said Abeer Alessa, Co-Founder and Chief Executive Officer of Bold Group.
“We view this MoU not merely as a bilateral collaboration, but as a deliberate investment and commercial step aimed at shaping new standards for delivering integrated advisory and digital services,” she added.
Furthermore, the partnership comes at a time when the global communications and marketing sector is redefining its tools, driven by rapid technological advancements and the objectives of Saudi Vision 2030.
“By enabling our entities and sister companies to exchange expertise and build effective partnerships, we are establishing an agile business environment capable of exporting the best communication and digital practices from Riyadh to regional and international markets,” said Alessa.
The MoU encompasses an expansive integration of services. Bold Influence will leverage its deep expertise in developing communication strategies, reputation management, corporate messaging formulation, executive preparation, and building institutional thought leadership.
“Our partnership with MAZ NEXA represents a true response to the radical shifts occurring within the strategic communications sector in Saudi Arabia, which has become the center of global attention as a vibrant hub for digital and media innovation,” said Majdi Ghraizi, Co-Founder and General Manager of Bold Influence.
“Through this integration, we aim to empower organisations to build a solid and sustainable reputation via communication strategies anchored in agile digital solutions capable of measuring impact with utmost precision,” he added.
As part of the agreement, MAZ NEXA will deploy its advanced capabilities in digital platform management, website development and optimisation, user experience (UX) design, search engine optimisation (SEO), and data-driven performance digital marketing.
“In today’s market, organisations need more than visibility. They need strategic clarity, digital intelligence, measurable performance, and trusted communication that strengthens their reputation and accelerates their growth. Through our collaboration with Bold Influence, we aim to contribute to the development of a Saudi led model that combines local market understanding with global standards,” said Eng. Abdulsalam Mazro Al-Mazro, Chairman of MAZ NEXA.
The partnership with Bold Influence aims to combine deep strategic communications expertise with MAZ NEXA’s capabilities in digital transformation, performance marketing, user experience, search visibility, and analytics to bring brands and organisations true results.
“At MAZ NEXA, we believe that the future of brand growth lies in the ability to connect strategic communication with data, technology, and performance. Our role is not only to manage digital platforms or execute campaigns, but to build intelligent digital ecosystems that help organizations understand their audiences, strengthen their market presence, and measure impact with accuracy,” said Ahmad Almazro, Co-Founder and CEO of MAZ NEXA.
Through this expansive integration of services, Bold Influence and MAZ NEXA aim to strengthen Saudi-led communications, positioning the Kingdom as an international hub for innovation, investment, and business transformation.
