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APCO appointments

APCO appoints new MENA leadership with an eye on growth

digital marketing

Publicis Groupe launches PxA to manage, scale digital content for marketing

marketing data AI

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

How the GCC is ‘leading the global travel narrative’

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Kamille Marchant, Director, Dubai Lynx

Dubai Lynx – A year-round platform for progress

Tony Wazen, CEO, Publicis Media Middle East, features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: True transformation, by Publicis Media Middle East’s Tony Wazen

Impact of effective internal communication

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THE WORK

Media City Qatar’s WSJ print campaign delivers four in five ad recall

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Advertising Creative Digital Featured Marketing Media Partner content The WorkMar 27, 2025

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Fawazeer Ramadan

Advertising Creative Featured The WorkMar 26, 2025

Shantelle Nagarajan

Hilton nods to nostalgic ‘Fawazeer Ramadan’ in four-part campaign

Jeep Dina Zahran

Advertising Digital Digital Featured Social The WorkMar 26, 2025

Jeep reveals custom collab with Dina Zahran for mother’s day

Porsche David Guetta

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

David Guetta electrifies Porsche EV campaign at MBR Solar Park

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Digital marketing agency Reach announces latest macro-influencer signing

Mar 21, 2025

Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner

Mar 25, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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