With many countries following quarantine orders due to the Covid-19 pandemic, consumers around the world are shunning human contact. This has left brick-and-mortar retailers scrambling to adapt to changing times.
According to a recent report, 75% of retailers reported major negative impact since the start of this pandemic. Albeit a very sobering figure, we have also witnessed (and are currently seeing) a positive impact on eCommerce.
Prior to the current pandemic, both the UAE and KSA accounted 4% of their overall sales to eCommerce. With categories such as fashion, make-up and grocery recording double digit growth in the last 24 months, this figure is projected to increase two-fold in the next two y
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
