Adpro& Group and Adpro& OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East, marking the beginning of a new chapter for one of the region’s most ambitious telecom brands.
Under the new partnership, Adpro& and Adpro& OMD will lead integrated creative, strategic, social, and media responsibilities across the business, supporting Ooredoo Palestine’s next era of growth, brand evolution, and customer engagement.
The appointment comes at a pivotal moment for Ooredoo Palestine as the brand continues its transformation journey, strengthening its role as a future-facing digital enabler committed to empowering Palestinian communities through connectivity, innovation, and technology.
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Rana Hamarneh, CEO and Partner at Adpro& Group, called the reappointment by Ooredoo Palestine especially meaningful given a partnership spanning nearly a decade.
Hamarneh said, “In an industry obsessed with dashboards and metrics, our greatest strength remains deeply human – understanding what moves people emotionally, culturally, and socially,” Hamarneh said. “Because when you understand what moves people, you move brands forward.”
Since 2016, Adpro& Group has led some of the brand’s most significant milestones, including the rebrand from Wataniya to Ooredoo and the launch of Ooredoo Palestine’s 3G network, alongside a number of the company’s most high-profile strategic and communication projects.
Hamarneh added that the agency is committed to shaping Ooredoo Palestine’s next phase of growth through work that balances creativity with real business impact.
Sian Abu Sharar, Business Growth Director at Adpro& Group, described the partnership as one built on strategic and cultural alignment from the beginning.
“What aligned us from day one was a shared belief that modern telecom communication needs to move beyond products and promotions into building genuine cultural and emotional relevance,” Abu Sharar said. “Ooredoo Palestine is a brand with incredible momentum and ambition, and we’re excited to bring together strategy, creativity, media, and innovation to help shape a more connected and impactful future for the brand.”
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Ziad Nimer, Chief Commercial Officer at Ooredoo Palestine, said the company was looking for partners capable of navigating the unique complexities of the Palestinian market while delivering work that is strategically integrated and commercially effective.
“Adpro& Group and Adpro& OMD stood out through their deep understanding of the market, the diversity and fragmentation of our audiences, and their integrated capabilities across strategy, creativity, social, and media,” Nimer said.
He added, “What impressed us most was their ability to think beyond creativity for the sake of being creative, and instead deliver ideas that are scalable, executable, adaptable, and capable of driving real business impact. Their longstanding understanding of our brand and proven track record across some of our most important milestones made them the right partners for this next chapter.”
