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Zindagi Ko Yas Bol Zindagi Na Milegi Dobara sequel

Zindagi Na Milegi Dobara sequel? Yas Island ads make the case with 1.5 billion views

IWD 2025: “Leadership isn’t about titles; it’s about impact”

Dina El-Dessouky, Head of Strategy & Insights, Publicis Communications, KSA on female creatives in Saudi Arabia

Beyond the stats: the real story of young Saudi women in the creative industry

Industry Snapshot: Stay relevant by being curious

Making success sustainable

Lessons for brands from the success of BookTok

How app brands can maximise success when utilising subscription models – by Appsflyer’s Paul Wright

Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership

Success of eCommerce in a Changing Paradigm by Liquid’s Sachinn J. Laala

THE WORK

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

Zidan

Advertising Creative Featured Marketing The WorkJul 9, 2025

Shantelle Nagarajan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BackLite Media releases annual publication SpotLite 3.0

Jul 4, 2025

Campaign Middle East’s Work picks from June

Jul 11, 2025

Value – first and foremost

Jul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Jul 9, 2025

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