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marketers data

48 per cent of Middle East marketers share concerns about data privacy

Imad Jomaa, CEO and Founder, JGroup talks about the future of advertising

Shaping the future of advertising: from conventional to smart digital

Ghada AlRumayan, Group Chief Marketing Officer at Saudi Arabia’s ROSHN Group

ROSHN Group CMO on what marketers should prioritise in 2025

Deepak Mankani, Head of Search Experience at dentsu MENA

Dentsu MENA partners with VWO to elevate digital experience capabilities

James Harrison, Chief Product Officer, BackLite Media and Viola Outdoor on programmatic DOOH

Predictions 2025: The year ahead for programmatic DOOH

Conscious Media MENA SeenThis

Conscious Media, SeenThis offer brands carbon-efficient ad solutions

125,000 SEO datapoints and SERP – How to rank on Google’s first page

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Agentic AI: the game-changer set to redefine marketing

The end of SEO: How AI search engines are reshaping digital marketing

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Esports: The dawn of a new arena

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