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LightBlue lands Société Perrier brief

LightBlue lands Société Perrier brief

Société Perrier has handed its experiential, events and online brief to independent agency LightBlue. The account covers the guide’s Dubai-based division, with Société Perrier seeking to expand its brand presence in the emirate. The online source is owned by Perrier/Nestlé Waters and is a “guide to fashion, music, art, travel, nightlife, cocktail culture, and global […]

LightBlue expands with launch of two new offices

LightBlue expands with launch of two new offices

Dubai-based independent experiential agency LightBlue is expanding with the opening of two new offices. The agency is to open its doors in two new continents, while expanding its homegrown business in Dubai. European operations will be handled out of Glasgow, with Australian projects being run from Melbourne. The Glasgow office will be headed up by […]

LightBlue lands PlayStation's activation account

LightBlue lands PlayStation’s activation account

Experiential agency LightBlue is to handle all of PlayStation’s activation in the MENA region for the next two years following the signing of an exclusive deal with Sony Middle East and Africa. David Balfour, creative and managing partner at LightBlue, said: “Working with the PlayStation team allows us to challenge the brand at every engagement […]

Lynagh quits as managing partner of LightBlue

Lynagh quits as managing partner of LightBlue

Phil Lynagh has quit as managing partner of Dubai-based experiential agency LightBlue. The reasons for his departure are unknown, although it is understood that the split is amicable. LightBlue will continue with the remaining partners, Ian Lynagh and Dave Balfour. It is not yet known what Lynagh’s next position will be, although he is believed […]

Now, my friends, that is good advertising

Now, my friends, that is good advertising

Phil Lynagh is managing partner of LightBlue Rarely, and I mean rarely, is an ad produced that you wish you’d been part of. The recent ad for VW, yes the one with the little Darth Vader (above), is such a beast and to some extent has given my faith back in how effective great advertising […]

Losing the write stuff?

Losing the write stuff?

Phil Lynagh is managing partner of LightBlue Is the art of copywriting disappearing, or worse, dead altogether? I hope not, but in my humble opinion 2010 brought more clumsy, badly-crafted tripe than ever. If we want to creatively perform we can’t just leave the writing part of it in the hands of the account manager […]

The many can never be the few

The many can never be the few

Phil Lynagh is managing partner of LightBlue One of the most annoying sound bites I constantly hear these days goes like this: “You know, Phil, everyone at our company is creative.” Nice idea, but what an absolute load of tosh. If I hear this once more, I swear I’ll pull my own teeth out with […]

Stuck at social media 0.01

Stuck at social media 0.01

David Balfour is a managing partner at LightBlue Agencies are failing to embrace the match between social media and live events “Live event marketing is hardly news – product launches, promotional stunts and in-outlet activation are all proven ways to grab attention, just like that big billboard outside my office with Ronaldo kicking a ball […]

Don't shoot the revenue generator

Don’t shoot the revenue generator

Phil Lynagh is managing partner of LightBlue “Someone asked me yesterday if I thought the industry still needs suits. I asked with what or whom he would replace them with? “Creatives”, he said. I chortled. There are many good ways to manage operational expenditure and killing the revenue generator should not be one of them. […]

'I'm now an online evangelist'

‘I’m now an online evangelist’

Phil Lynagh is managing partner of LightBlue “I have recently been dragged kicking and screaming into the 21st century and it’s a revelation. Up until last month I was a fully paid up member of the digital pessimists associations. A group of baby boomer and generation X’ers committed to the closure of all things internet-based […]