Creative experience agency Lightblue has strengthened its creative team with the appointment of Paul Dragoni as Creative Director and Jessica Charles as Design Director.
With years of creative work across the world. Dragoni has held key roles at renowned agencies such as Jack Morton London and Imagination China. He joins Lightblue with a passion for bold ideas, a proven ability to lead diverse teams, and a track record of delivering standout campaigns that resonate globally.
In his role, Dragoni will oversee the agency’s creative vision and execution, ensuring that every project embodies Lightblue’s ethos of bravery, authenticity, and impact.
Meanwhile, Charles steps into the role of Design Director with an impressive portfolio of work, specialising in strategic creative with spatial design. Before joining Lightblue, Charles honed her skills at organisations such as Studio XAG and Stella McCartney.
At Lightblue, Charles will lead the design team, driving the aesthetic and conceptual direction of projects to deliver exceptional visual storytelling.
Commenting on the appointments David Balfour, Co-Founder of Lightblue, said, “We are delighted to welcome Paul and Jessica to the Lightblue team. Their expertise and creative leadership will undoubtedly strengthen our ability to deliver world-class experiences for our clients.”
Balfour added, “Paul’s fearless approach to creativity and Jessica’s unparalleled eye for design are the perfect complements to our mission of redefining what’s possible in the experiential space. I’m excited to see the transformative impact they’ll have on our agency.”
Both Paul and Jessica will be guided by Simon Walsh, Lightblue’s Executive Creative Director, whose leadership continues to elevate the agency’s global creative output.
The appointments come at a time when the agency aims to expand its reach and solidify its position as a leader in experiential marketing.
In a statement shared with Campaign Middle East, the agency clarified that it remains committed to attracting top-tier talent and fostering an environment where creativity and innovation thrive.
