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Publicis Media’s Starcom wins Etisalat Misr Account

Publicis Media’s Starcom wins Etisalat Misr Account

  Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the prestigious account of Etisalat Misr. The pitch involved Starcom and 4 of Egypt’s top agencies. The incumbent agency represented Etisalat Misr […]

Etisalat's The Network featuring Rowan Atkinson

Etisalat’s The Network featuring Rowan Atkinson

Kuwait-based agency Caviar has opened an office in Dubai. The company’s most recent campaign for UAE telecoms provider Etisalat, “The Network”, features British actor Rowan Atkinson, famous for his portrayals of Mr. Bean and Johnny English, and was directed by British writer, producer and director Paul W.S. Anderson, whose previous blockbuster hits include the Resident […]

New app from ARN will serve you ads when you unlock your phone

New app from ARN will serve you ads when you unlock your phone

Dubai-based radio operator Arabian Radio Network will branch into telecoms ad-tech when it launches Unlockd in the UAE this week. Unlockd is an app that serves a static ad when a phone user unlocks his or her phone. It has licensed the regional rights to the technology from the company’s Australian founders, who have already […]

Top 10 MENA Films 2016

Top 10 MENA Films 2016

1 Nissan: Take no sides Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion. Agency: TBWA/Raad Creatives: Walid Kanaan, Fouad Abdel […]

Etisalat – Deal of the Day

Etisalat – Deal of the Day

A new TVC for Etisalat by Impact BBDO has launched across the UAE. Targeting pre-paid subscribers, the commercial uses mafia hitmen and humour to announce the launch of the new ‘Deal of the Day’ service. All pre-paid subscribers are now offered a new deal every day that is customised to their usage habits. Project Deal […]

APCO wins Etisalat’s public relations brief

APCO wins Etisalat’s public relations brief

Etisalat has named APCO Worldwide as its public relations agency of record following a competitive pitch. The appointment brings the UAE telco’s review of all its agency partners to a conclusion, with Initiative retaining Etisalat’s media account earlier this month. In January the telco consolidated its creative advertising account into Impact BBDO following a protracted […]

Etisalat reactivates creative ad review

Etisalat reactivates creative ad review

Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the […]

Etisalat Group calls creative advertising pitch

Etisalat Group calls creative advertising pitch

The Etisalat Group has called a pitch for its creative advertising account. The UAE-based group, which looks after all of the telecommunication company’s international operations, said the pitch is in the early stages, with an RFP sent out and proposals received. There is no incumbent on the account. Rehab Ateeq, group communication senior manager, confirmed […]

Etisalat calls agency review

Etisalat calls agency review

Telecommunications company Etisalat has called a review of its creative advertising account in the UAE. The review is understood to be in the very early stages, with an RFP yet to be sent out to the agencies that have been contacted by the company. Haitham Al Kharusi, vice president of marketing communication at Etisalat, confirmed […]