Evision, the media and entertainment arm of e&, has launched its own free-to-watch streaming platform, Starz On.
The streaming platform will be available across MENA and West Africa region and will feature regional, Hollywood, Bollywood, English, Arabic, and French content and sports.
The streaming service is part of Evision’s long-term strategy to develop more digital and online focused content experiences for its users.
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Khalifa Al Shamsi, CEO, e& life, emphasies this, “Starz On is more than a service, it’s an experience. As e& transforms into a global technology group, e& life is championing a revolutionary AI-powered digital journey and we look forward to changing the landscape of the streaming industry with a positive impact on the communities we serve.”
Starz On’s advertising opportunities
The streaming platform will act as Advertising Video on Demand (AVOD) and Free-Ad Supported TV (FAST) to provide content to its users.
Starz On will include new ad technology that allows smart targeting, addressable advertising and advanced personalisation.
The new platform will also offer a download and play option as well as easy to use features including a premium content navigation menu, auto-play and promotions for featured brands, languages and genres.
Olivier Bramly, CEO, Evision highlights the value for potential advertisers: “Currently, the growth of video streaming in the MENA region is expected to proliferate over the next five years.
“Evision is bridging the content gap for a multilingual free ad-supported platform in the MENA region and is committed to becoming a pioneering leader in the region by offering free access to premium entertainment that will be a game changer for everyone.
“The new streaming platform will include AI-based recommendations to engage users and deliver exceptional, relevant content to audiences to enhance their experience.
“Users will be segmented and targeted across different groups. In addition, more cutting-edge features will be continuously integrated into the outstanding interface to enhance the customer experience and provide a value-added offering for advertisers.”