Elon Musk, Chief Technology Officer of X, will be joining Cannes Lions Festival of Creativity as a guest speaker.
The announcement was made by WPP, where its invited Musk to speak on its seminar.
The session called, “Exploring the New Frontiers of Innovation will see WPP Chief Mark Read talk to Musk about the transformative power of technological innovation, how AI is reshaping creativity, business and society, and the future of X itself.
Also representing X and speaking at Cannes will be the social media platform’s CEO, Linda Yaccarino.
She will be speaking on the session called Creators Unplugged, which will the boundaries of freedom and responsibility.
Musk joins a long list of influential speakers that will be attending the Festival this year.
Some of the famous names include the likes of Jay Shetty and Queen Latifah.
Within the industry, the festival speaker line-up boasts senior marketers from brand such as Coca-Cola, McDonald’s, Mondelez International, McLaren Racing, Mattel and more.
Global agency biggies will also be in attendance as guest speakers.
Musk’s seminar will take place on Wednesday 19th June in the Lumiere Theatre at Cannes, France.
